The management core ensures the efficient and continuous implementation of strategies through training and support for place brand management committees and strategic councils. Our tools and methods ensure quick, consistent, and adaptive decisions, keeping the strategic vision alive in day-to-day operations. Thus, we prepare public and private managers to respond promptly to emerging changes and opportunities, ensuring the longevity and consistency of the place brand.
CONTACT USIntensive 16-hour in-person (or hybrid) training dedicated to aligning the Place Branding Management Committee, the group responsible for ensuring the identity, narrative, and consistency of decisions that affect the place. The lab combines conceptual fundamentals (antifragility, singularity) with analysis and in-depth study of the program of initiatives, experiences, activities, and policies proposed in Place Brand & Futures. Designed for newly formed—or existing—place-brand management committees that still lack a common methodology and language among government departments, public companies, and private partners.
• Newly formed or poorly cohesive committees that lack a common method and language.
• Inconsistent use of place branding among departments, public companies, and private partners.
• Lack of reliable indicators to know if decisions are strengthening (or diluting) the brand.
• Low readiness to respond to reputational shocks or changes in context.
Immediately after the delivery of a strategic project, to align those who will manage the brand on a day-to-day basis, or at any time when brand usage is already inconsistent across departments.
Place Brand Council and the Future
N/ PLACE TOOLBOX - Axes of action in a place-brand
[1] Presentation of key concepts
[2] In-depth point-by-point analysis of the program
• Conceptual lesson in PDF for future reference
• Hierarchy and priority of the projects discussed
A continuous monitoring contract that installs a Brand-Place and Futures Council in your organization: a hybrid group of experts in place branding, placemaking, and strategic foresight that monitors, guides, and corrects the course of your initiatives throughout the year. Think of it as a permanent “command center” capable of anticipating systemic risks, unlocking emerging opportunities, and ensuring that short-term decisions do not compromise the long-term vision for the place. This service is designed for organizations that already have a strategy in place and need access to senior-level insights over time—whether on demand for specific decisions or on a monthly basis to closely monitor their progress.
• Fragmented governance: isolated decisions with no traceability.
• Plans that quickly become outdated: the council continuously updates scenarios and KPIs.
• Lack of foresight in day-to-day operations: integrates foresight into the budget and regulatory cycle.
• Shortage of internal expertise: access to a senior team without inflating the internal team.
On an on-demand basis, when a qualified second opinion is needed for a critical decision but there is neither the time nor the budget to engage a new consulting firm. On an ongoing basis, when short-term decisions are already compromising the medium- and long-term direction, and the organization wants a permanent command center to prevent this from happening.
[1] Monthly meetings
[2] On-demand tactical workshops
[3] Review of project portfolio vs. scenarios.
[4] Mentoring for internal leaders.
• Strategic Council Charter guide document with roles, rituals, metrics, and annual agenda.
• Minute-Memos & Decision Logs record of all discussions, ready for audit.
• Insight Briefs on emerging risks or investment opportunities.
• Semiannual Scenario Report with Urbanscanner updates and adjustment recommendations.
Where we reveal the identity of the place, explore future scenarios, and define long-term narratives.
READ MOREWhere we materialize identities and future scenarios into masterplan guidelines and activation programs and dynamic and adaptable urban experiences.
READ MOREWhere we ensure continuous adaptability so that the vision is not lost in day-to-day operations.
READ MOREWhere we transfer knowledge and train leaders capable of sustaining and scaling the transformation.
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