Center Norte City – SP

One of São Paulo’s leading real estate and urban development projects invited us to lead a strategic reflection process on its future. Through an immersive workshop, we supported the multidisciplinary internal team at Cidade Center Norte in exploring future scenarios and expanding their long-term vision for the project’s development. We applied the Place Strategic Foresight© methodology, which integrates strategic foresight, place branding, and placemaking to guide more conscious, connected, and resilient decision-making.

Over the course of an intensive full-day session, we brought together different areas and perspectives in a deep process of discussion, co-creation, and collective reflection. The workshop enabled the identification of opportunities, risks, and possible pathways to build a place better prepared for future challenges, without losing sight of its uniqueness and its role within the city.