The starting point for creating future-proof places. Here we reveal the identity of the place, explore possible scenarios, and define long-term narratives, combining place branding, big data, digital identity, community engagement, and our proprietary method, Place Strategic Foresight©. The result is a clear, relevant, and anti-fragile vision for the development of the place, ensuring its competitive advantage and preparing it for future uncertainties and transformations.
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N/URBANOLOGY – The three axes of our approach
A complete strategic journey that integrates place branding, big data analysis, digital identity, community engagement, and our proprietary place strategic foresight© method. The program identifies the uniqueness of the place, projects how its attributes evolve under different future scenarios, and converts this insight into a robust, flexible, and results-oriented brand platform. By aligning unique narratives anchored in community engagement with global drivers (technological, climatic, sociocultural...), it ensures relevant and lasting competitive positioning.
• Gap between what one is, what one does, and how one is perceived.
• Lack of clear competitive differentiation between places.
• Short-term myopia in strategic decisions.
• Narratives, marketing, and promotion disconnected from future challenges and opportunities.
[1] Identity diagnosis (community engagement + digital identity)
[2] Brand-place platform aligned with identity
[3] Co-creation of possible future scenarios with stakeholders and the community
[4] Activation roadmap with projects, initiatives, policies, programs, and experiences
• Complete report with all stages of the process
• Brand platform
• Activation and implementation roadmap
An express strategic diagnosis that assesses vulnerabilities and the ability of the place, plan, or project to adapt and survive future uncertainties. In this process, we cross-reference data on infrastructure, social cohesion, innovation networks, and citizen perception to generate a unique antifragile analysis. The service explores uncertainties and opportunities, whether climatic, economic, or reputational, and how they can be transformed into gains in real estate value and symbolic capital, providing a solid basis for fundraising and project prioritization.
• Lack of an integrated view of the place's vulnerabilities and future potential.
• Difficulty in prioritizing investments between urban development, sustainability, culture, and innovation, for example.
• Need for quick evidence to justify decisions to boards, investors, or government.
ANTIFRAGIL CITY - The 12 dimensions of the Antifragile City
[1] Open data survey
[2] Collection of local perceptions and digital identity
[3] N/Urbanscanner method to assess eight critical dimensions.
[4] Validation workshop
• Antifragile X-ray Report
• Guide to interventions and priorities.
Where we reveal the identity of the place, explore future scenarios, and define long-term narratives.
READ MOREWhere we materialize identities and future scenarios into masterplan guidelines and activation programs and dynamic and adaptable urban experiences.
READ MOREWhere we ensure continuous adaptability so that the vision is not lost in day-to-day operations.
READ MOREWhere we transfer knowledge and train leaders capable of sustaining and scaling the transformation.
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