The management core ensures the efficient and continuous implementation of strategies through training and support for place brand management committees and strategic councils. Our tools and methods ensure quick, consistent, and adaptive decisions, keeping the strategic vision alive in day-to-day operations. Thus, we prepare public and private managers to respond promptly to emerging changes and opportunities, ensuring the longevity and consistency of the place brand.
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N/ PLACE TOOLBOX - Axes of action in a place-brand
Intensive 16-hour in-person (or hybrid) training dedicated to aligning the Place Branding Management Committee, the group responsible for ensuring the identity, narrative, and consistency of decisions that affect the place. The lab combines conceptual fundamentals (antifragility, singularity) with analysis and in-depth study of the program of initiatives, experiences, activities, and policies proposed in Place Brand & Futures.
• Newly formed or poorly cohesive committees that lack a common method and language.
• Inconsistent use of place branding among departments, public companies, and private partners.
• Lack of reliable indicators to know if decisions are strengthening (or diluting) the brand.
• Low readiness to respond to reputational shocks or changes in context.
[1] Presentation of key concepts
[2] In-depth point-by-point analysis of the program
• Conceptual lesson in PDF for future reference
• Hierarchy and priority of the projects discussed
The C.E.U is a contract for continuous availability of strategic intelligence on demand that functions as a “panic button,” or, on calm days, as “extra radar,” for any organization that needs to make decisions about places, large projects, or urban policies without the time (or budget) to initiate new consultations every time uncertainty arises.
• Making critical decisions without a compass The council offers a qualified second opinion.
• Lack of integrated vision between marketing, urban planning, and ESG. We align areas in real time.
• Lack of expertise. You gain expertise on demand, without hiring an internal team.
N/PLACE ID - The dimensions of a place brand
[1] Teams + weekly schedule (30-minute slots).
[2] 8 consulting hours/month, divisible into micro-sessions or accumulable for deep dives.
[3] Alignment kick-off + monthly follow-up meeting + quarterly signals session.
• Updated risk map.
• Post-event report with lessons learned.
• Insight briefs
A continuous monitoring contract that installs a Brand-Place and Futures Council in your organization: a hybrid group of experts in place branding, placemaking, and strategic foresight that monitors, guides, and corrects the course of your initiatives throughout the year. Think of it as a permanent “command center” capable of anticipating systemic risks, unlocking emerging opportunities, and ensuring that short-term decisions do not compromise the long-term vision for the place.
• Fragmented governance: isolated decisions with no traceability.
• Plans that quickly become outdated: the council continuously updates scenarios and KPIs.
• Lack of foresight in day-to-day operations: integrates foresight into the budget and regulatory cycle.
• Shortage of internal expertise: access to a senior team without inflating the internal team.
[1] Monthly meetings
[2] On-demand tactical workshops
[3] Review of project portfolio vs. scenarios.
[4] Mentoring for internal leaders.
• Strategic Council Charter guide document with roles, rituals, metrics, and annual agenda.
• Minute-Memos & Decision Logs record of all discussions, ready for audit.
• Insight Briefs on emerging risks or investment opportunities.
• Semiannual Scenario Report with Urbanscanner updates and adjustment recommendations.
Where we reveal the identity of the place, explore future scenarios, and define long-term narratives.
READ MOREWhere we materialize identities and future scenarios into masterplan guidelines and activation programs and dynamic and adaptable urban experiences.
READ MOREWhere we ensure continuous adaptability so that the vision is not lost in day-to-day operations.
READ MOREWhere we transfer knowledge and train leaders capable of sustaining and scaling the transformation.
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