We transform strategies and visions into tangible projects and experiences, both in private enterprises and in cities and regions. We work collaboratively, inserting strategic layers into existing master plans or new projects, qualifying public spaces, and making local identity and culture tangible in transformative urban experiences. We ensure that each project is dynamic, adaptable, and aligned with contemporary and future demands, building places that can remain relevant and valued over time.
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N/M.A.P (MEANING, ACTIVITIES PEOPLE) - Dimensions of Vibrant Place
This is not a “parallel urban planning office.” This service operates as a plug-and-play strategic layer that adjusts existing or still-in-development masterplans to contemporary pressures and opportunities and future uncertainties and opportunities. We use our N/Urbanscanner© and Place Strategic Foresight© methods together with our antifragile approach to:
• Master plans that are ready, but lacking identity or experience to differentiate them.
• Greenfield projects that need strategic guidance before the project begins.
• Lack of tools to incorporate uncertain futures without redoing the plan.
• Difficulty in articulating multiple stakeholders (architects, market, community) into a single vision.
• Maintaining the relevance of the development over time, preparing it for uncertainties and opportunities.
[1] Survey of data and perceptions.
[2] Co-creation of scenarios and visions.
[3] Place-branding strategy and programming of uses and activities.
• Scenarios and visions explored
• Recommendations for activities and experiences
• Narrative and Singularity (place branding)
• Package of recommendations for sales, marketing, advertising, and design
Where we reveal the identity of the place, explore future scenarios, and define long-term narratives.
READ MOREWhere we materialize identities and future scenarios into masterplan guidelines and activation programs and dynamic and adaptable urban experiences.
READ MOREWhere we ensure continuous adaptability so that the vision is not lost in day-to-day operations.
READ MOREWhere we transfer knowledge and train leaders capable of sustaining and scaling the transformation.
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