We reveal how people really live, move around, and consume in the city, and transform these signals into strategic decisions for public managers, developers, brands, and communication and marketing agencies.
Urbanscope monitors social, cultural, technological, environmental, and economic transformations in places and translates these signs into applied intelligence. It functions as a continuous “urban radar” that anticipates opportunities, risks, and behavioral changes for governments, developers, brands, agencies, and communication and marketing teams that need to understand the daily lives of people in cities.
Unlike traditional consumer trends, where the focus is on people's individual or collective behavior in relation to goods, services, and products, urban trends are dedicated to understanding how these and other structural and cultural transformations affect cities and urban lifestyles. Among some possibilities:
Consumption and mobility patterns are becoming shorter and shorter, and those who read the signs first lead the adaptation.
Consumer-city fit as a brand differentiator – campaigns and experiences that connect to citizens' real lives generate more engagement and memory.
Competition for talent, investment, and visitors makes location intelligence a strategic asset.
Climate crisis & extreme events require solutions based on evidence, not guesswork.
Human curation
We collect data from hundreds of sources (including local social listening, open data, academic databases), analyze and filter out noise, and find the nexus in this universe of information.
Systemic reading matrix
The seven dimensions of our URBANSCANNER© method provide a 360° view of contemporary urban behavior. Ideal for decision-making anchored in sensitive urban data.
Actionable narratives
Each insight comes with tactical implications, whether it's a campaign adjustment, a relationship rule, or a direction for public policy based on the latest trends or signs of change in urban behavior.How we do it
Signal Scouting
We identify emerging patterns in urban behavior using public sources, social media, local news, academic work, and more. This continuous scanning is guided by strategic themes.
Expert Curation
We focus on what truly matters—filtering out noise, avoiding short-lived fads, and prioritizing signals with real impact potential. All through a human lens, global reach, and translation into each client’s specific context.
Systemic Analysis & Reading
We apply the URBANSCANNER© matrix to structure signal assessment across eight dimensions—from climate to culture, from mobility to perception. Each signal is positioned, compared, and contextualized.
Actionable Insights
We produce strategic visualizations and narratives that connect raw data with practical implications. Every insight comes with suggested action paths, ready to deploy.
Joint Interpretation & Activation
We facilitate sessions with your team to translate insights into plans, guidelines, adjustments, or decisions. More than reports, we help you land possible futures in the present.
URBAN INSIGHTS IMMERSION
An in-depth, customized study designed to investigate strategic places or themes in detail. It combines qualitative and quantitative methodologies with co-creation, resulting in an accurate diagnosis and robust scenarios for action.
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TRENDS & SIGNALS SUBSCRIPTION
A subscription service that combines the Insights Bulletin and Signal Radar in a complete package, with ongoing support to ensure you keep up with every new development in the urban environment.
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INSIGHT & RADAR
A permanent and integrated urban intelligence service, structured in two complementary modules that feed into each other.
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TRENDS WORKSHOP
A one-day collaborative experience that connects your team to key urban trends and guides them in developing an immediate action plan.
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Our reports decode trends and signals of urban behavior and translate them into insights.
